Build a Profitable Email-First Solo Biz

Join a community of your solo peers in a safe and private space, away from socials and customers.

You're invited to become a Founder Member

Join the waitlist today and you'll be first to receive an invitation when the membership opens.
$149
$ 74
50
Quarterly
  • Build a profitable email-first business
  • Guarantee your progress with accountability
  • Access to a Kit Approved Expert
  • Get step-by-step guidance
  • Group coaching to keep you on track
  • Save time by using templates and pre-built automations
  • Join a supportive community of your solo peers
50% off
money-back guarantee

You can relax and have complete peace of mind knowing you have my 30-day 100% money-back guarantee for your protection.

Try The Hub Community and if, during the first 30 days, you decide it’s not for you, let me know and I’ll process a refund, no questions asked.

Your all-in-one resource to transform how you grow your solo business

John Bellingham Email Marketing Strategist

Courses

Easy-to-follow courses that help you build your email list, create digital products, and grow a solo business step by step.

Coaching

Get hands-on support, honest feedback, and guidance to keep moving forward and make real progress every month.

Community

Connect with fellow solos, ask questions, share wins, and stay motivated while building your business together.

Bonus worth $750 for founder members

cohort training kit email mastery

For all founder members, there is an offer to join the next delivery of my 6-week cohort training program, ‘Kit Email Mastery’, for free. Normally priced at $750, the next training will be available to all founder members as part of joining The Hub.

See the training schedule below, and for full details of what’s included in the training, check out the details here. (Founder members will receive a 100% discount code for the 6-week cohort training when they join The Hub)

  • Pre-Program

    You'll receive some information via video to prepare you for the training. It's nothing too onerous, just some familiarisation and guidance so that you are ready to start getting results from day 1 of the cohort training!

  • Week 1: Getting Started with Email Marketing

    Introductions to Kit (formerly ConvertKit), email marketing fundamentals, and the interdependency with other marketing elements. A focus on setting the foundations that will bring you success in later weeks.

  • Week 2: Subscriber Attraction

    They are the lifeblood of every successful email marketing system: your 'subscribers'! You'll learn the proven strategies for identifying and collecting your ideal subscribers to your email list.

  • Week 3: Subscriber Onboarding

    Having successfully attracted your ideal subscribers to your email list, it's crucial to make a great first impression and set their expectations. Onboard them using evergreen content to consistently give a great experience to each one.

  • Week 4: System Automation

    Kit makes it super-simple to leverage the power of technology to automate your email marketing system. Visual Automations provides an easy way to connect your email marketing assets and run 24/7/365 on autopilot.

  • Week 5: Nurturing Subscriber Relationships

    When people join your email list, it's your responsibility to maintain an active line of comms with them. Share helpful content, listen to what they tell you, and personalise emails where possible using zero-party data.

  • Week 6: Selling Your Products & Services

    Ultimately, every effective email marketing system must sell your products and services. You'll discover and get access to email sequences that have been designed to identify what your subscribers need and offer it to them when they need it.

  • Post-program

    Armed with all you need, you'll be off and running with your shiny new email marketing system, however, don't worry - I'll be sure to make available all the support you may want until you're ready to fly solo.

What is an 'email-first' business?

Adopting an email-first approach in my solo businesses over the years has been, single-handedly, the best thing I did. But what does that mean, exactly? Let me give you my interpretation…

An ‘email-first’ business generates the bulk of its income from its email subscriber list.

In summary, you use content marketing as your list-growth strategy and then email marketing to nurture your subscribers until they’re ready to buy your products and services.

Here’s why I love having an email-first biz;

  • It’s not ‘salesy’ and people never feel like they’re being ‘sold to’.
  • You get to communicate on a one-to-one basis, in bulk mode.
  • You can collect zero-party data to better personalise your offerings.
  • It’s a more predictable model than relying on socials.
  • You ‘own’ your audience and no algorithm can take them away from you.
  • It’s widely accepted that it gives an ROI in excess of 30-1 (data source: Statista)

So, if you’re not yet taking advantage of having an email-first business, now’s your chance to do so!

I feel your struggles, but it doesn't have to be that way

You’ve been grinding it out, but your biz still feels like a puzzle missing half the pieces. You’re posting on social. Following all the ‘gurus’. Taking courses that pile up in your inbox. But you’re still not doing it – I know exactly what it’s like, I’ve been there too.

Before Joining The Hub

  • Lacking Confidence

    Imposter syndrome, thinking everyone else is winning.

  • Stunted List Growth

    Struggling to grow an email list that actually converts.

  • No Effective Offer Stack

    Unsure how to turn skills into scalable offers people want.

  • Tech Confusion

    Overwhelmed by all the tools and tech decisions.

  • Stalled Biz Growth

    No clear plan for building a solo business that lasts.

  • No Accountability

    Working alone with no one to ask for feedback or help.

  • No Real Progress

    Stuck in learning mode without taking real action.

After Joining The Hub

  • Growing Confidence

    Realise you do know enough and everyone is winging it.

  • Your List is an Assest

    Growing a list of subscribers who want what you sell.

  • Sell Products & Services

    Confidently creating offers that bring in income.

  • Clear Tech Advice

    Discover how to use the right tools without headaches.

  • Grow Your Profits

    Following a clear path to build a real business.

  • Keep Yourself on Track

    Getting support and answers from people like you.

  • Progress With Real Goals

    Taking action, launching, and seeing real progress.

The three core areas of focus inside The Hub

Like most things in biz (and life!), getting started takes way more effort than maintaining momentum. Generating consistent income in a solo biz is like turning a flywheel where all the effort is needed at the start when you’re cranking the thing up, and then it begins to tick round and round in perpetual motion, like a Swiss watch!

Inside The Hub, you’ll discover how to capture the attention of your ideal customers, how to nurture your relationships with each one (in a bulk format), and consistently convert your most engaged subscribers into loyal paying customers.

The Solo Biz Owner's Flywheel
The Hub

What you'll discover inside The Hub

The one thing I want to ensure we avoid inside The Hub is a sense of overwhelm. There will be many ways in which you’ll be able to transform your solo biz, but taking things at a pace that suits you is key. That’s why I’ve segmented the features into easily navigated sections that simplify the process. 

courses

Self-Paced Courses

Step-by-step video courses to help you build real business assets.
Learn at your own pace with practical lessons you can apply instantly.

masterclass

Masterclasses

‘Live’ deep dives into key strategies for growing your solo business.
Learn advanced tactics and get real-time demos with examples.

resources

Resource Library

Access a growing vault of templates, checklists, and tools.
Save time and skip the guesswork with plug-and-play resources.

coaching

Group Coaching

Join ‘live’ group coaching calls to get personalised feedback and guidance.
Ask questions, overcome roadblocks, and stay on track with support.

discussion

Discussion Groups

Connect with fellow solos working toward the same goals.
Share wins, ask for feedback, and stay inspired in focused topic threads.

accountability

Accountability & Support

Stay motivated with regular check-ins and progress tracking.
Get support when you’re stuck and celebrate wins when you succeed.

The three-phased approach to more predictable sales

From Content to Sales

Phase 1: Get attention with your content

The content you create is the fuel that kicks off the solo biz owner’s flywheel. With a structured plan designed and executed, you’ll attract the attention of your ideal customers and have them subscribe to your email list.

The content you produce can be any type that works for your biz and be distributed to the most appropriate channels where your perfect audience is most likely to hang out.

 

Phase 2: Build trust with your email

Discover the email sequences that work best to nurture your subscribers, consistently adding value to their businesses (or lives, if that’s what you serve).

With regular emails landing in your subscribers’ email inboxes, you’ll become top-of-mind and be the first person your prospects consider whenever they think about what it is you offer.

 

Phase 3: Use zero-party data to make sales

During the nurturing phase, you’ll collect zero-party data from subscribers, which will help drive the sequences they receive from you. 

With this data, your emails will become much more laser-focused, relevant to the reader, and effective in building strong relationships.

Meet your community host

John Bellingham Community Host

Starting as a software engineer, tech has always been an influence in every business I’ve owned over the last 30+ years.

Having been a solo biz owner for most of my adult life, I’ve experienced pretty much every commonly faced challenge and made a ton of mistakes along the way!

I also (accidentally!) started, grew, and sold a 7-figure ‘solo’ biz with 140 employees (it was also the worst 5 years of my biz life! 😳)

I’ve learned that once you get the three most important elements of your solo biz up and running, everything becomes less effortful and more enjoyable.

These are content marketing, email marketing, and income generation (i.e. your profit engine).

~ John Bellingham, Community Host

Are you a good fit for The Hub?

The Hub is just launching with its first (small) cohort of members, which means that, to begin with, we’ll all be entering an ’empty room’. As a ‘founding member’, you’ll help to define the culture of the community and shape the way it’ll run.

To protect everyone’s time, I only want the right-fit people to form a community inside The Hub. As such, it’s crucial to check it’s right for you before joining. It won’t be right for everyone, so please make sure you match the criteria below before becoming a member.

  • You're a service-based solo biz owner (e.g. coach, freelancer, consultant etc.)

    The features of The Hub have been specifically designed for service-based businesses, and even though many features equally apply to physical-products-based businesses, everything is really dialled in on selling 'services' and knowledge-based products as a strategy.

  • You're not generating the level of income you want

    Despite the effort you're putting into your biz, you're not seeing the results you need to generate the income you want. You want to create a more consistent and predictable income using your knowledge and experience in your niche or sector.

  • You're committed to taking consistent action

    It's a cliché to say "You can take a horse to water, but you can't make it drink." The same applies to The Hub - you need to take consistent action to make the desired transformations in your biz. You'll have all the resources and support you need, but you have to bring the 'do'.

  • You want to be part of a community of like-minded solos

    The secret sauce of any successful community is the cumulative effect of a group of people all working towards similar goals, receiving and giving support where possible, sharing wins and fails so everyone maximises the collective progress - think "a rising tide lifts all ships".

Avoid The Hub if this sounds like you!

The Hub is definitely not the right community for some people, so to save everyone the time and effort of mistakenly joining, please see below for details of the type of person who should avoid it at all costs!

  • Your biz is ticking like a Swiss watch already

    If you already have a successful solo biz that's bringing you all you need, then chances are, you won't get much from being a member of the community. It's fantastic that you've taken your biz to where you want it to be, but investing in The Hub probably won't be your best option.

  • You want overnight success using a 'silver bullet' approach

    The success of everything you'll discover inside The Hub is predicated on your commitment to take action and consistently deliver on your objectives. Nothing you'll find will be as simple as 'click a button' or 'download' and magically you get results - that doesn't exist.

  • You are a 'glass-half-empty' type of person, always looking for excuses

    There's nothing more debilitating in a community than a 'lead balloon'. A negative energy who thrives on moaning and whinging about being a victim - nobody enjoys that vibe and it only serves to demotivate others!

  • You're not ready to invest in your biz right now (wrong time)

    I get it - not everyone has the available time (or maybe accessible funds) to be able to invest in a community like this, and perhaps other, more pressing, matters can prevent you from joining. The time needs to be right to maximise the return on your investment in The Hub.

Complete peace of mind for you

💯🔒 I never want anyone to join The Hub only to have buyer’s remorse. To protect you from that, I provide a 30-day 100% money-back guarantee, meaning that if within 30 days of becoming a member you decide it’s not for you, just let me know and I’ll offboard you, process a refund and give you my best wishes. 

'Founder Member' Benefits

To found the community, I’m starting with a small pre-launch cohort of good-fit solos who can help shape the way the community will help its members. The ‘founder members’ cohort will have a limited number of members to ensure I have enough capacity to individually help every member get started on their personal progress pathway. 

  • Lowest cost membership (lifetime price locked in)
  • Help shape the community and culture
  • Unlimited support to make sure you get the help you need
  • Access to a private members discussion group
  • One-to-one Zoom onboarding call with me
  • Quickstart templates and automations

Frequently Asked Questions

What is The Hub?

It’s a private community-based membership where service-based solos can access everything needed to launch and grow a profitable email-first business.

How can I become a 'founder member' of The Hub?

Firstly, check to see if you are a good fit – if you are, join the waitlist and you’ll be among the first to know when the membership link goes ‘live’.

The initial cohort is limited to a small number of founder members who will help me shape the future of the community, making it the best fit possible for future members.

What can I expect to discover inside The Hub?

Initially, you’ll find;

  • A core community self-paced course to keep you focused on results [in development].
  • A library of Kit automation templates to use in your account.
  • Community discussion groups where you can get questions answered and share your successes.
What if I join and discover it's not right for me?

Firstly, check to see if you are a good fit – it’s better not to join if you have any doubt.

However, if you do join and subsequently decide it’s not for you, just let me know within the first 30 days and I’ll offboard you, process a refund, and give you my best wishes.

How much does it cost to be a community member?

Once launched, the membership price will start at $149/quarter. However, if you join the first cohort as a ‘Founder Member‘, you’ll get the most affordable membership that will ever be available, just $74.50/quarter—saving 50% of the regular rate, and guaranteed never to increase for as long as you remain an active member of the community.

What’s included in my membership?

When you join the community, everything you see inside The Hub is available to you – no restrictions.

This may change for future cohorts; however, initially, all assets are included in your membership.

What kind of results can I expect?

Your results will be determined by the effort you’re prepared to commit to, to make it happen.

If you are ready to go all-in, you can expect to build an income projection, a plan for how you’ll achieve it, and accountability to ensure its successful delivery!

How is the content delivered?

When you join The Hub, you’ll be asked to provide an email address, username, and password to access the platform.

Once logged in, you’ll be able to see everything that’s included, together with an orientation video that will help you get the most from your experience.

Do I need to be using specific tools to benefit?

The short answer is ‘No’, you don’t NEED to be using any specific tool to benefit; however, as I’m a Kit Approved Expert, that’s where my expertise mainly lies when it comes to email marketing.

I can help support other email marketing platforms, however, just know that the degree of my product knowledge will vary if you’re asking about a platform other than Kit.

Having a software engineering background, I can help with most tech tools, however, I specialise in Kit (formerly ConvertKit).

Can I cancel anytime?

Yes, you can cancel anytime you wish.

Will I get 1:1 support?

Yes, there will be opportunities for every member to book 1:1 time with me so I can help guide and support you every step of the way.

It’s important to me that no community member ever feels isolated or unsupported.

What makes The Hub different from other memberships or courses?

The Hub is not a typical ‘content-focused’ membership (despite there being plenty of content to consume!), instead, it’s an ‘outcome-focused’ community – one where success is measured not in what you learn, but in what you deliver your solo business (all objectives will be specific to you and your preferences/needs).

I’ll also cap the membership numbers, and never grow the community beyond the point where member familiarity gets lost – I want every member to feel part of the community and to know that their contributions are most welcome and greatly appreciated!