Category Email Marketing

Why most of your email subscribers will never buy from you…

The Hub Newsletter Friday 23rd May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Most of your subscribers will never buy from you, and that's okay... A cold fact of email marketing is that most people who...

To delete or NOT to delete, that is the question…

The Hub Newsletter Friday 16th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into this week's edition... Improve your email marketing... Should you 'delete' or 'unsubscribe' your 'cold' email subscribers? This is a question I often get asked when talking about...

The most profitable email marketing model for solos…

The Hub Newsletter 9th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOSRead time: approx. 3-4 mins Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... I'm a trier, I try stuff. Some of it works, some flops. 🤷🏻♂️ But that's the inherent nature of email marketing -...

It’s like selling dental implants to people with a toothache…

2nd May, 2025A NEWSLETTER FOR SOLOSRead time: approx. 3-4 mins Selling implants to people with a toothache Hi [FIRST NAME GOES HERE], Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into today's edition... Email Marketing Going to the dentist with a painful toothache...🦷 Imagine the situation, you walk into the dentist's...

Goldilocks and the 3 subscriber phases…

25th April, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins Goldilocks and the 3 subscriber phases... Hi [FIRST NAME GOES HERE], Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing The Three Phases of an Email Subscriber Relationship* I see it way too often - email marketers who...

Size doesn’t matter, it’s what you do with it!

18th April, 2025A NEWSLETTER FOR SOLOSRead time: approx. 3-4 mins Size doesn't matter, it's what you do with it! Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Email Marketing for solo biz owners Size doesn't matter, it's what you do with it! What am I talking about? 🤔 Your email...

How email has changed for the better… + something in the pipeline

11th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins Email marketing has changed for the better Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into today's edition... Email Marketing Where it started for me... and what I wish I knew back then! I remember when I first started using email marketing - it...

Sometimes, email open rates are like chocolate teapots! 🫖

4th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 5-6 mins Chocolate teapots look great, but... Hi Reader, Welcome to the latest edition of The Hub Newsletter! My aim with this email is to share helpful info, tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into the content... Email Marketing Why tracking email open rates and click-thru rates (CTR) is flawed It's an easy trap to fall into, and many people...

What really happens after you hit the ‘Send’ button…

28th March, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins What really happens after you hit 'Send' Hi Reader, Welcome to the latest edition of The Hub Newsletter! My aim with this email is to share helpful info, tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Even if you get just one helpful snippet from it, then it's job done for me! 😊 Okay, so let's get into today's edition... Email Marketing The life and times of an...