Category Email Marketing

You could be putting yourself at a disadvantage In today's competitive business landscape, it feels like every penny spent needs to be justified and each one earned, preserved. Times are tough and with the current economic conditions not showing any signs of recovery, we need to be maximising our opportunities to generate income. That's why I'm such an advocate of freelancers using content marketing and email marketing in their businesses to give us the best chance of thriving in difficult...

What are opt-in policies and why do they matter? In simple terms, an opt-in policy is the rules we set out when someone wishes to subscribe to our email list. In your email marketing platform (e.g. ConvertKit) there are built-in capabilities to cater for both a 'single' opt-in policy, and a 'double' opt-in policy. Which you choose to employ*, is down to you. *I should state here that the decision to elect a single or double opt-in is NOT at an account level in your email marketing system, but...

Designing and delivering a digital course If you decide that you want to design and create a new digital course, the first thought you may have is - "Where can I host it and make it available to buyers?". My recommendation, and what I do in my business, is use a platform (or tool) that makes life easy for me (to design, create, and deliver), but more importantly, what provides a great consumer experience for my clients who buy it. For me, most of my gated content is hosted by a WordPress...

Using ConvertKit as your email marketing platform, in conjunction with a WordPress website, is a potent combination that delivers so many opportunities for you. Did you know that the WordPress plugin developed by the team over at ConvertKit lets you do the following; Automatically create a website blog post from a broadcast email you created inside ConvertKit. Create gated content on your website (member-only). Display variable content, depending on a subscriber's preferences. Automatically...

If you're a freelancer and not using email marketing to drive sales, you're putting yourself at a disadvantage. It's like running a marathon wearing just one shoe - you might get there eventually, but way more slowly and painfully than is necessary! In this article, I'm going to share 10 reasons why you need to embrace the most lucrative and cost-effective digital marketing channel available to you. #1: You can have a one-to-one relationship with your subscribers When broadcasting through...

How to collect your first email subscribers with ConvertKit In this article, I'm going to show you how easy it is to create the assets you need to gain your first subscribers, using ConvertKit as your email marketing platform. ConvertKit is the platform I use in my business for email marketing and the one I recommend to other freelancers looking to create an income from proven email strategies. What is ConvertKit? ConvertKit is what's commonly referred to as an "email marketing platform"...

In this article, I'll show you how to progress subscribers who have been stuck in an automation and marked as being 'on-hold'. You can jump to the relevant section using these links; What causes subscribers to be placed 'on-hold'? How to prevent subscribers being placed 'on-hold' How to move 'on-hold' subscribers inside an automation How to fix 'on-hold' subscribers in a ConvertKit automation If you've already created your first visual automations in ConvertKit, then you may well have...

How I create my landing pages, using ConvertKit Just in case you're not familiar with the term 'landing page', essentially, it's just a web page that's normally hosted by a platform other than your website, e.g. ConvertKit. For most of my needs, I use WordPress, but I also use ConvertKit 'Landing Pages'. Normally, I embed a ConvertKit opt-in form on my WordPress web page and it just appears as another website page. The example below has an embedded form and a button where subscribers can get...

How I use ConvertKit's WordPress plugin with my website If you use (or you're thinking about using) ConvertKit as your preferred email marketing platform and you have (or plan to have) a WordPress website, then this one is for you. As an aside, if you have a WordPress website that someone else manages on your behalf, then this article is still relevant as you can share the functionality with them and get them to install it for you. ConvertKit's WordPress plugin The ConvertKit WordPress plugin...