1-2-1 Mentorship: Build Your Personal Marketing System (6 Months)
Build Your Personal Marketing System is a structured done-with-you program where we design and implement a complete marketing system tailored to your business. Over 13 guided sessions, you'll build the assets that attract the right audience, grow your email list, and turn subscribers into customers — creating a reliable marketing system that works long-term.
Build Your Personal Marketing System
Build Your Personal Marketing System is a structured done-with-you implementation program designed to help you build a complete, reliable marketing system for your business.
Over 13 guided fortnightly sessions, we will design and implement the core marketing assets that attract the right audience, grow your email list, and turn subscribers into customers.
This program focuses on building real assets, not just learning marketing theory.
By the end of the program, you will have a fully functioning personal marketing system that connects:
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Content marketing
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LinkedIn
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YouTube
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Email marketing
Everything is built step-by-step so each part supports the others.
How The Program Works
The program is delivered through 13 fortnightly Zoom sessions over approximately six months.
Each session includes:
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Progress review
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Commitment setting
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Accountability tracking
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Removing blockers
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Guided implementation
You will leave each session with clear actions and measurable progress.
What We Build Together
Session 1 — Strategy & Direction
We begin by clarifying what you are building and who you are building it for.
Without this foundation, marketing becomes inconsistent and ineffective.
Deliverables
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Audience definition
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Offer positioning
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Brand positioning
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Platform roles
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Marketing direction
Session 2 — Content Strategy & Planning
This session creates the content foundation that supports LinkedIn, YouTube, and email marketing.
Deliverables
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Content pillars
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Content themes
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Post structure
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Content ideas
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Posting frequency plan
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Content planning workflow
Session 3 — LinkedIn Profile Optimisation
Your LinkedIn profile will be structured to attract the right people and encourage meaningful conversations.
Deliverables
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Optimised headline
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About section
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Profile structure
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Authority positioning
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Calls-to-action
Session 4 — LinkedIn Growth System
We build a practical LinkedIn routine that you can sustain long-term.
Deliverables
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Posting strategy
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Posting frequency plan
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Focused feed setup
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Comment strategy
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Growth tactics
Session 5 — LinkedIn Conversations & DM Strategy
This session focuses on building relationships and opportunities through LinkedIn conversations.
Deliverables
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DM strategy
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Conversation workflows
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Follow-up approach
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Lead identification process
Session 6 — Email Marketing Foundations
Your email list becomes the central asset that connects your marketing activities.
Deliverables
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Email system structure
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Tagging strategy
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Subscriber organisation
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Deliverability best practices
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List management plan
Session 7 — List Growth System
This session connects LinkedIn and YouTube to your email list.
Deliverables
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Lead magnet strategy
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Signup pathways
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Landing page plan
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Calls-to-action
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Subscriber journey design
Session 8 — Email Automations
We build automations so your email system works consistently in the background.
Deliverables
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Welcome sequence
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Subscriber journeys
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Tagging automations
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RSS automation setup
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Rules and triggers
Session 9 — Conversion System
This session focuses on turning subscribers into customers.
Deliverables
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Conversion email structure
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Sales sequence outline
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Offer positioning
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Simple funnel structure
Session 10 — Personalisation & Advanced Email
We improve engagement by making your emails more relevant and targeted.
Deliverables
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Personalisation strategy
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Conditional email content
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Behaviour-based segmentation
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Liquid personalisation setup
Session 11 — YouTube Strategy
We design a YouTube channel that builds authority and attracts the right audience.
Deliverables
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Channel positioning
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Video topic plan
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Content structure
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Publishing strategy
Session 12 — YouTube Production System
This session focuses on making video creation efficient and sustainable.
Deliverables
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Recording workflow
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Editing workflow
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Thumbnail approach
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Publishing checklist
Session 13 — System Integration & Optimisation
In the final session we bring everything together into one complete marketing system.
Deliverables
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LinkedIn → Email connection
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YouTube → Email connection
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Calls-to-action optimisation
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Funnel flow improvements
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System review and optimisation
What You Will Have By The End
By the end of the program you will have:
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A clear marketing strategy
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A structured content system
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An optimised LinkedIn presence
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A LinkedIn growth process
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A YouTube strategy and workflow
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A structured email marketing system
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Working automations
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A list growth system
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A conversion system
Instead of trying disconnected tactics, you will have a joined-up personal marketing system designed specifically for your business.
This becomes a long-term asset you can rely on to support your business growth.
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