Why should I be using email marketing in my business?

What exactly is email marketing? Email marketing is the process of sending marketing emails, normally in bulk, to the people who have shown an interest in your products or services. Ultimately, the goal is to deliver a series of emails that will persuade your audience to take a particular action, such as accessing something that you're giving them, or purchasing a product, or even signing up for your newsletter. Why should I be using email marketing in my business? As the widely accepted most...
