Articles

Email subscriber list growth is key to success You don't need me to tell you how lucrative a digital marketing channel email marketing is, but I will anyway... 😜 According to those who do global analysis and forecasting (e.g. Statista, the German data giant), email marketing provides an average ROI of more than 30 to 1 (the latest figure states £38 for every £1 invested). But here's the rub - an effective email marketing system doesn't happen by accident; it takes careful design and planning,...

Before I get into the content of this blog post, you might want to check out this other one (where I show you how I create blog posts automatically, using ConvertKit) as it'll make this one even more useful. Create subscriber convenience with automation You know what it's like, with so much information buzzing around, especially on socials, things get missed. Your subscribers may be looking at your website or Creator Profile (this is a feature of ConvertKit), and consuming your articles, but...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 If you want somewhere online to showcase you and your products/services, ConvertKit offers a solution in the form of its 'Creator Profile'. What is the 'Creator Profile'? The clue's kinda in the name. it's a profile of you, the creator. There are four main elements to your Creator Profile and each is optional, meaning you don't need to use all of them if you don't want to. Here is a screenshot of my profile, together with a link if you want to...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 If you have a WordPress website (or plan to), I have something that's really cool to share with you - I've been using it in my business for a few months. It's one of the features that comes with ConvertKit's WordPress plugin - and this is how it works... (If you haven't yet installed the ConvertKit WordPress plugin, download and install it now - it's the one showing below that you'll want.) Okay, now log into ConvertKit... Open a new 'broadcast'...

Google and Yahoo rewrite email rules for freelancers Sometimes referred to as the portmanteau, 'Yahoogle', as of Feb 1st, 2024, things changed when it comes to how we use email marketing in our businesses. It's for all the right reasons, IMHO, mainly to reduce the volume of spam emails that arrive in our inboxes, which is always a good thing. Until this change, we freelancers, who don't necessarily have an email list with thousands of subscribers, could effectively run our email marketing by...

Content marketing is a crucial component part of any successful client attraction system and works hand-in-hand with your email marketing system. Email marketing puts money in your 'till', but it's content marketing that brings the prospects into your 'shop'. How Content Marketing Dovetails with Email Marketing Content is all about creating ‘attention’ Content marketing is not designed to deliver sales. It’s not your product or service pages, and it’s not your advertising. It’s more about the...

How I collect email subscribers from LinkedIn. This is a pretty detailed, step-by-step, system for you to work through, but once you've gone through it, and then implemented it, you'll be amazed by the change in results you see in your LinkedIn account. Start with your audience LinkedIn offers us more than a billion members to connect with, follow, and share content with, so there's no shortage of potential clients, right? Transforming them into paying clients (normally) takes a bit more...

How freelancers get clients, using email marketing. It all starts with the end. Like most things in business, clarity tends to present itself whenever you reverse-engineer a desired outcome (or at least, it does for me - I love starting with the ‘end’). So, securing clients using email marketing is no different. Let’s look at an example of how I work through the process - maybe you’ll find it useful; (remember, I’m working backwards….) I start by asking myself relevant questions… Q: What am I...

Crafted in Glasgow, Friday, Aug 23, 2024, 20:51 Hi, Reader. How to escape the freelancing ‘feast or famine’ cycle, once and for all. What is the freelancing ‘feast or famine’ cycle? The ‘feast or famine’ cycle is a familiar workload pattern that many (if not most) freelancers find themselves in at some point in their business. You do some self-marketing until you get ‘busy’ with work, you then do the work, before things peter out after you hand over the deliverables when the well runs dry...

Use tags and segments to make your email subscribers feel special! Chances are, you've probably heard of them, but never actually used them. I'm talking about 'tags' and 'segments' that reside inside email marketing platforms (often referred to as 'email service providers'). But what exactly are they and what do they do for us? Good question... and here's my 'keeping it simple' explanation; Tags Think of these as 'attributes' of a subscriber. These can literally be absolutely anything you...