Articles

Online cybercrime isn't going away According to the latest reports (by Norton Antivirus & Digital Security), there are just under a million cyber attacks each year - that's the equivalent of about 1 attack every 40 seconds. I'll preface what I'm about to share by saying that if someone has enough knowledge and the desire to hack an account, they'll probably crack it eventually. To help protect our online accounts, we need to use the tools provided by the platform owners at a minimum,...

What do you talk about in your content? Whatever it is you share with your email subscribers can be categorised into a meaningful 'topic' (or topics, if you talk about more than one thing). Let's say, for example, you offer WordPress website development for freelancers and you provide a range of products and services, all of which are based around your core offering. The content you share on social platforms and in your emails will all be related to your core offering, however, there may be...

Selling your products and services via ConvertKit As a feature of ConvertKit's subscription plans (free and premium), you can sell your products and services via their 'Commerce' platform. It's simple to set up, just clicking along as ConvertKit hooks up your ConvertKit account to your bank account, via the Stripe payment merchant. Once you have your accounts hooked up, you're good to go - start creating your offerings. I created a separate article that takes you through the steps of creating...

What are exit-intent opt-in forms? You've undoubtedly seen them, the little pop-up forms that appear if you decide to navigate away from a website that you visit - the browser detects that you intend to exit (hence the name) by you moving the mouse cursor outside of the main browser window frame. I should state something before I get into the details - I personally do NOT like visiting a website and you get bombarded with pop-up and/or slide-in forms, I find them annoying, especially the ones...

What is ConvertKit's 'Recommendations'? It's a feature that allows you to grow your email list by receiving recommendations from other ConvertKit users. If they view your profile and think what you produce would be of value to their audience, then they'll recommend you. Likewise, you can help others grow their lists by recommending others to your subscribers - it's a give-and-get system that can work well in bringing more value to everyone, especially the subscribers who get tailored...

You could be putting yourself at a disadvantage In today's competitive business landscape, it feels like every penny spent needs to be justified and each one earned, preserved. Times are tough and with the current economic conditions not showing any signs of recovery, we need to be maximising our opportunities to generate income. That's why I'm such an advocate of freelancers using content marketing and email marketing in their businesses to give us the best chance of thriving in difficult...

What are opt-in policies and why do they matter? In simple terms, an opt-in policy is the rules we set out when someone wishes to subscribe to our email list. In your email marketing platform (e.g. ConvertKit) there are built-in capabilities to cater for both a 'single' opt-in policy, and a 'double' opt-in policy. Which you choose to employ*, is down to you. *I should state here that the decision to elect a single or double opt-in is NOT at an account level in your email marketing system, but...

Designing and delivering a digital course If you decide that you want to design and create a new digital course, the first thought you may have is - "Where can I host it and make it available to buyers?". My recommendation, and what I do in my business, is use a platform (or tool) that makes life easy for me (to design, create, and deliver), but more importantly, what provides a great consumer experience for my clients who buy it. For me, most of my gated content is hosted by a WordPress...

Using ConvertKit as your email marketing platform, in conjunction with a WordPress website, is a potent combination that delivers so many opportunities for you. Did you know that the WordPress plugin developed by the team over at ConvertKit lets you do the following; Automatically create a website blog post from a broadcast email you created inside ConvertKit. Create gated content on your website (member-only). Display variable content, depending on a subscriber's preferences. Automatically...

If you're a freelancer and not using email marketing to drive sales, you're putting yourself at a disadvantage. It's like running a marathon wearing just one shoe - you might get there eventually, but way more slowly and painfully than is necessary! In this article, I'm going to share 10 reasons why you need to embrace the most lucrative and cost-effective digital marketing channel available to you. #1: You can have a one-to-one relationship with your subscribers When broadcasting through...