Articles

The Hub Newsletter Friday 25th July, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow an email-first solo biz by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Improve your email marketing... 'Value' before 'revenue' When collecting subscribers using email marketing, don't fall into the trap that many others...

In each edition, I share helpful tips and ideas about how you can grow an email-first solo biz by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Improve your email marketing... When writing your emails, are you talking to just one person? Who do you think about when writing your emails? I find...

The Hub Newsletter Friday 11th July, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... The importance of making relevant offers at appropriate times in your emails Unless you have no desire (or need) to generate an...

The Hub Newsletter Friday 27th June, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can launch and grow your email-first solo biz by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Up your email marketing game... Create an email course to use as a lead magnet or an income stream Most people love to be led. Hand-held...

The Hub Newsletter Friday 20th June, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your email-first solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Let your subscribers self-select their pathways Remember pick'and'mix? You know, the sweets that come in all shapes and...

The Hub Newsletter Friday 13th June, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi [FIRST NAME GOES HERE], Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Today, among other things, I'll share with you; The process I use for each subscriber who joins my list (and you can use it too!) How to easily create a thank-you page in Kit (many people...

The Hub Newsletter Friday 6th June, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi [FIRST NAME GOES HERE], Welcome to this week's edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's content... How to get the most from email marketing... Design your business to be an 'email-first' business Most solopreneurs (in my experience) treat email...

The Hub Newsletter Friday 30th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Ever been tempted to buy an email list? It's got appeal - instantly adding thousands of new subscribers to your email list, I get...

The Hub Newsletter Friday 23rd May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Most of your subscribers will never buy from you, and that's okay... A cold fact of email marketing is that most people who...

The Hub Newsletter Friday 16th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into this week's edition... Improve your email marketing... Should you 'delete' or 'unsubscribe' your 'cold' email subscribers? This is a question I often get asked when talking about...